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The Strategy of Preeminence (Secrets to Market Domination in Your Industry) by Jay Abraham

Why do some entrepreneurs gain levels of success so much higher than others? Most often, it’s due to the fact that they have a better philosophical strategy.

They approach dealing with prospects and clients with a deep desire to really help and solve their problems.

They have an external focus of how they can serve and not an internal focus of what they can get. I call it the Strategy of Preeminence.

Would you want to buy something from someone who just wants to sell or from someone who is protecting you and is looking out for your best interest?

The first thing I want to do is change how you define your customers.

Customer: A person who purchases a commodity or service

Client: A person who is under the protection of another

Even if you call your buyers customers it’s important to think of them as clients.

The strategy of preeminence simply means that you will not let your clients buy more or less than they need to get the results they seek. It’s a powerful yet simple strategy that can transform your business.

I’m always amazed at how many business people will say and do whatever it takes to make a one time sales rather than taking time to understand the client’s desired outcome.

And then having the courage and moral obligation to tell the client what they really need.

Sure, you may end up with a smaller initial sale, but you will have made a new friend. And they will buy again and again and send you referrals.

You must set the strategy of preeminence at the beginning of your relationship before someone buys from you. You can do this by becoming a trusted friend or advisor- so this needs to be a part of your presentation.

Create a presentation or system that automatically includes how you worry, care, and show concern for your clients even if they decide to buy elsewhere.

You must commit yourself to a level of study that most of your clients will not want to undertake. The strategy of preeminence will help you avoid concentrating on your wants and needs and puts them where they belong —-on your clients.

Imagine a father walking into a store to buy a bike for his son, what is he looking for? What does he need? Does he just want a piece of metal on two wheels? Of course not.

He’s looking for one of the most joyful experiences of a lifetime—teaching his son to ride a bike. He wants a memory that he can tell his grandkids. He wants to hear his son yell,” Look dad. No hands.”

So, do you sell this father the most expensive bike in the store? Maybe if that’s the best solution to his problem. But you definitely should tell the father that you’ve seen hundreds of dads come in to buy their child’s first bike and you know how wonderful this

occasion is. And possibly a less expensive model would be better because so many kids crash their bikes.

You might also want to mention that the dad should make sure he has collision insurance on his car. You make the sale and you also become a trusted advisor. The father realizes that you didn’t just sell him a bike but you protected him. He became a client.

In a couple of years his son will need a new bike or he may have other kids who want new bikes. Where do you think he will go to buy it?

If you focus on giving value and advice instead of manipulating, you win over many more prospects. One of the biggest mistakes I’ve seen in over 30 years of working with businesses is that they focus on the wrong thing.

They fall in love with their product, service, or company. However, falling in love with

your clients means taking responsibility for their well-being.

You have to put their best interests ahead of your own.

Here’s a few ways to establish the strategy of preeminence:

You are not just selling information, you are selling qualitative leadership.

You have to develop empathy for where your prospective clients are.

You have to adopt a different mentality to be preemptive.

Being preemptive means that you are the only viable solution to a problem, that you are the only one who understands.

You have to want to help people and connect the dots for them.

Make a commitment to start practicing this strategy in your business today and watch your results soar.

Pavane at Johns Hopkins

Filed under: Gratitude, Pure Inspiration — @

*****My Story and I am sticking to it.*****

I was on a ward of Johns Hopkins in Baltimore yesterday. A junior family member had an appointment with a doctor there. I waited in the day area where patients, doctors and nurses were going about their routines.

If you ever wondered why anyone would live in Baltimore, Johns Hopkins is a pretty good reason. For the 17th consecutive year, The Johns Hopkins Hospital has topped U.S.News & World Report’s annual rankings of “America’s Best Hospitals.”

What I witnessed yesterday was humanity, fraility, medicine and the hippocratic oath in total synergy. It was like poetry in real life. It was a form of dance that could be labelled a “pavane.”

The scene, a young foreign doctor, of which Hopkins has several thousand, working with an 83 year old woman confined in a wheel chair. He was taking the lady’s blood pressure. “90 over 50, that’s low. Here you put on the stethoscope and listen”. The lady had a hard time hearing her pulse coming through the instrument. “Here, you take my blood pressure.”

The doctor strapped the BP device on his own arm and had the patient listen for his arterial pulse.

When the woman patient continued having a hard time to hear the pulse through the stethoscope, he offered that she could listen to his heartbeat. “It’s easier to hear the heartbeat.” Then he had the woman listen to her own heart beat. 30 minutes later he was still having her “play” doctor, alternating with her, who would be the “doctor” and finally moved into helping understand why she was being asked to take a new medicine.

Now I have a least one reason to believe that as a teaching institution, Hopkins could very well be the best, at least in my mind and in the mind of an 83 year old woman patient in residence there.

That’s my story and I am sticking to it.

*****

25 Year Study Points to fruits and vegetables

Filed under: Res-Q 1250 — @

CHICAGO - A large study offers the strongest evidence yet that a diet the government recommends for lowering blood pressure can save people from heart attack and stroke.

Researchers followed more than 88,000 healthy women for almost 25 years. They examined their food choices and looked at how many had heart attacks and strokes. Those who fared best had eating habits similar to those recommended by the government to stop high blood pressure.

The plan, called the DASH diet, favors fruits, vegetables, whole grains, low-fat milk and plant-based protein over meat.

Women with those eating habits were 24 percent less likely to have a heart attack and 18 percent less likely to have a stroke than women with more typical American diets.

Those are meaningful reductions since these diseases are so common. About two in five U.S. women at age 50 will eventually develop cardiovascular disease, which includes heart attacks and strokes. Women in the study were in their mid-30s to late 50s when the research began in 1980.

Previous research has shown this kind of diet can help prevent high blood pressure and cholesterol, which both can lead to heart attacks.

The new study appears in Monday’s Archives of Internal Medicine.

People might think, “I don’t have high blood pressure, so I don’t have to follow it,” said Simmons College researcher Teresa Fung, the study’s lead author. However, the results suggest, she said, that “even healthy people should get on it.”

About 15,000 women in the study had diets that closely resembled the low blood pressure diet. They ate about twice as many fruits, vegetables and grains as the estimated 18,000 women whose diets more closely resembled typical American eating habits.

Although the study only followed women, Fung said men would probably get similar benefits from the approach.

The study was limited because it merely tracked the women and their habits for 24 years. That’s a less rigorous method than randomly assigning equal groups of women different diets and comparing results. But that would be extremely difficult to do for such a long time.

Given that limitation, Dr. Laura Svetkey, director of Duke University’s hypertension center, said the study provides the best evidence yet of important long-term benefits from a low blood pressure diet.

“It’s nice to see research that really is aimed at helping people with prevention in a very practical way,” Svetkey said. She noted that the DASH diet, which stands for Dietary Approaches to Stop Hypertension, is available free on the National Institutes of Health Web site. The study was funded with NIH grants.

Dr. Nieca Goldberg, medical director of New York University’s Women’s Heart Program, said many patients would rather take a pill than adjust their eating habits. But, Goldberg said, “I always point out to my patients, if you make these changes in your lives, it could … keep you off medication” in the long run.

“There has to be a greater emphasis on the way we live our lives,” she said.

 

Garey Simmons

www.OptimalHealthRSQ.com

Garey@OptimalHealthRSQ.com

“The first wealth is health.”

 

This email is intended exclusively for the persons to which it is addressed. This communication may contain information that is privileged or confidential. If you are not the named addressee, you are not authorized to read, print, retain, copy or disseminate any part of this message. The information provided in this email is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional.

 

Master Your Mind

In January 2008, I attended a workshop - seminar with a thousand friends. One of them, Dominique, captured the lessons with exquisite beauty.

Click here to see her slide show.

Thank you Dominique for sharing your lessons, beauty and talent with us.

Heartfelt Thought for Valentine’s

Filed under: Res-Q 1250 — @

Valentine’s Day may bring to mind heart-shaped boxes filled with chocolates, but please take just a moment today to consider the state of your real heart.

As women, we are somewhat protected from heart disease, at least until menopause. That’s one of the wonderful attributes of having estrogen coursing through our veins. This hormone keeps up our HDL (”good”) cholesterol. Over time, though, especially after menopause, our risk of heart attacks catches up with that of men.

Because more women are living longer, cardiovascular disease has actually surpassed cancer as the No. 1 cause of death among women. According to The American Heart Association, in 2004 around 460,000 women died from heart disease in the United States, compared to 270,000 from all types of cancer (of which 41,000 were from breast cancer).

Since cancer screening and treatment for women have advanced so far, we now need to focus on better screening and prevention of heart disease in women. This goal becomes even more important as our collective girth grows and time for healthy meals and exercise dwindles.

I don’t know about you but, personally, I have yet to sign up for that yoga class, and last month I managed to make exactly one home-cooked dinner. Unfortunately, my own poor habits are all too common. I just happen to be lucky to have genetics on my side - no one in my family has had a heart attack or stroke in their golden years (yet).

During my stint of working in a hospital’s Cardiac Intensive Care Unit, I met plenty of folks who had suffered the agony of a heart attack or stroke or, worse, were admitted again and again to the unit for specialized chronic cardiac care.

Beyond these disorders are all the other associated blood vessel problems, such as narrowing of the carotid artery by plaques (carotid stenosis) or a bulge in the wall of the aorta (aortic aneurysm), conditions that require risky surgeries to prevent life-threatening events.

I can still hear the words of a patient who had severe heart disease: “I wish I could go back and take that cholesterol medicine to have avoided all this.”

The medicines mentioned by this patient, called statins, are certainly capable of changing the future of heart disease. They have been proven to reduce the rate of first and repeat heart attacks. But, starting right now, you can take other, more straightforward steps to avoid such an outcome yourself.

So when you see those adorable silk chocolate boxes this holiday, be reminded that you can care for your own precious heart!

© 2007 Johns Hopkins University. All Rights Reserved. This article from Johns Hopkins University is provided as a service by Yahoo. All materials are produced independently by Johns Hopkins University, which is solely responsible for its content.

Work Out Like T.O. - Bodylastics!

Filed under: Tips — @

Work Out Like Terrell Owens! Results may vary!

Honestly, this is one of the most sensible programs that gets results and doesn’t cost much! Check it out.


TO Bands

GoDaddy.com

Filed under: Internet Marketing — @

Go Daddy $1.99 Domains 125x125

GoDaddy.com is just one of those companies that make it easy to do business with. They are a company with an excellent reputation and I just love their phone support. When you are ready to register a domain, or need hosting, use Godaddy.com. That is who I use.
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1ShoppingCart.com

Filed under: Internet Marketing — @

1shoppingcart.com

There are dozens of Shopping Cart software vendors. How can you make sure you find the right one? We scour the internet for the most respected and professional shopping cart solutions, and rigorously investigated their various pros and cons. Whether you are setting up a small internet business, or a robust international shopping website, we will help you make the right decision in buying shopping cart software.

What is a shopping cart? It is special software (either than runs on your website, or runs on a third-party website) that turns your website into a full-featured ecommerce shopping site. Good shopping cart software is friendly to search engines, can remember all your customers, and can even power an affiliate program that can boost sales on your website.

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Testimonial: I took in a large boatload of money last year using 1shoppingcart.com!  Very easy to use and help is only a phone call away when I couldn’t figure something out!
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Aweber.com - What it’s for

Filed under: Internet Marketing — @



   
  Dear Subscriber, 
 
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out of your customer base is…”

– Jonathan Mizel,
Autoresponse Seminar
 

  What do industry giants like Disney, Microsoft,
  Intel, and American Express have in common?
  They’ve all sought out the expertise of the “master
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  you can, too!

 
 

“The most important thing that you can

  capture from a customer is not his

  money. It’s…”

– Jonathan Mizel,
Autoresponse Seminar
 

  Hardcore businesses pay thousands of dollars to hear
  Jonathan speak, but you don’t have to. Through an
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  hear directly from Jonathan - for FREE!

 
 

“If you don’t use a sequential follow up

  system, I can’t imagine that you’re going

  to be very successful.”

– Jonathan Mizel,
Autoresponse Seminar
 

  Right now, the TWO-PART video of Jonathan’s sequential
  autoresponse seminar in London, England is in the AWeber
  control panel. In this amazing hour, Jonathan reveals:

  • Totally unique ways to use AWeber autoresponders
  • TWO case studies of DOUBLED, even TRIPLED profits
  • Secrets of super-marketers like MARLON SANDERS
  • Jonathan’s own secrets, a peek inside his organization!  

 
 

“When this system came around,

  it really changed our lives. And,

  it will also change your life.

  I don’t care what you’re selling.”

– Jonathan Mizel,
Autoresponse Seminar
 
 


  Sign up for an AWeber account,
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revealing e-mail secrets of Jonathan
  Mizel!

 

 

 
 

 
 
 

 

 
 

 

 

 
 

  There’s only ONE marketing system that Jonathan Mizel calls:  “A systematic process that sucks the maximum amount of cash out of each
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  Find out how Jonathan earned
 
nearly a quarter of a
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  From ONE opt-in lead!
 


 
 

 

 

 

 
 
 

 
 

 

 

 
 

 
 
 

 

 
 

 

 

 
 

  “Did you ever hear that expression,
  ‘You laugh all the way to the
  bank’
? Well, we don’t even do
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  Find out what “Jonathan Mizel’s
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  Find out what this means:
 

  LC + QPAS = BBOC  Hint: “BBOC” stands for
Big Bags of Cash!
 
   

 

 

 
 

  “These are totally unique methods.
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Aweber.com

Every internet marketer needs a quality opt-in email autoresponder system to communicate with prospects and customers. I met Tom, the founder at the Big Seminar in Atlanta and was fascinated with his expertise. Don’t hesitate to pay the small subscription that is used by little guys and big guys. Corporate customers includes the likes of American Express Inc.

Solutions

Located in Newtown, PA AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. Customers access our website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information.

Expertise

AWeber’s founder, Tom Kulzer, believes very strongly in ethical opt-in email marketing and has developed strong policies and procedures to prevent abuse. With zero tolerance for spam abuse Tom is frequently called upon to speak at industry anti-spam conferences. Email deliverability management is large part of daily operations to ensure that the opt-in newsletters for AWeber’s thousands of small businesses around the world are reliably delivered. This is also a frequent topic of conference speeches and telephone conference calls. AWeber’s Education team also hold weekly live video webinar training sessions teaching the basics of ethical opt-in email marketing.

Quality

The entire AWeber team is dedicated to providing fast, reliable, cost effective, fully supported follow up and newsletter solutions. We back up those technical solutions with quality customer service that can’t be found with competitors.

We are a privately held, profitable company in business since 1998.

Sign up: Aweber.com

Res-Q Radio Schedule

Filed under: Res-Q 1250 — @

 

Res-Q Radio Show Schedule


Philadelphia, PA
Sunday 5:00 PM EST 1 hour WPHT 1210 AM

Perrello / Vagnini Replay
of show

Philadelphia, PA Sunday 7:00 AM EST 1 hour WPHT 1210 AM

Perrello / Vagnini Live

Wilkes-Barre, PA Sunday 1:00 PM EST 1 hour WILK 980 AM

Henry / Murley Live

Dallas, TX Sunday 8:00 AM CST 1 hour KLIF 570 AM

Alexander / Vagnini Live

San Antonio, TX Sunday 8:00 AM CST 1 hour WOAI 1200 AM

Alexander / Vagnini Simulcast KLIF

Altamonte Springs, FL Sunday 9:00 AM EST 1 hour WORL 660 AM

Alexander / Vagnini Simulcast KLIF

Baltimore, MD Sunday 3:00 PM EST 1 hour WCBM 680 AM

Alexander / Vagnini Live

San Bernardino, CA Sunday 12:00 PM PST 1 hour KTIE 590 AM Alexander / Vagnini Simulcast /w WCBM
Philadelphia, PA Sunday 7:00 PM EST 1 hour WPHT 1210 AM

Perrello / Vagnini Live

Grand Rapids, MI Thursday 8:00 AM EST 1 hour WTKG 1230 AM

Towers / Vagnini

More ListingsSaturday 6:00 AM EST 2 hours WAEB 790 AM * Allentown, PA Walsh / VagniniSaturday 6:00 AM EST 1 hour WHP 580 AM Harrisburg, PA Walsh / Vagnini Simulcast
/w WAEB

Saturday 9:00 AM EST 1 hour WHNZ 1250 AM * Tampa, FL Alexander / Vagnini
Replay of previous week

Saturday 11:00 AM EST 1 hour WVBF 1570 AM Middleborough Center, MA Don /
Becky / Gamache Live

Saturday 1:00 PM EST 1 hour WAEB 790 AM * Allentown, PA Walsh / Vagnini
Replay of previous week

Saturday 4:00 PM EST 2 hours WPHT 1210 AM * Philadelphia, PA Perrello /
Vagnini Live

Saturday 5:00 PM CST 1 hour KTSA 550 AM * San Antonio, TX Cooper / Murley
Live

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