Why do some entrepreneurs gain levels of success so much higher than others? Most often, it’s due to the fact that they have a better philosophical strategy.
They approach dealing with prospects and clients with a deep desire to really help and solve their problems.
They have an external focus of how they can serve and not an internal focus of what they can get. I call it the Strategy of Preeminence.
Would you want to buy something from someone who just wants to sell or from someone who is protecting you and is looking out for your best interest?
The first thing I want to do is change how you define your customers.
Customer: A person who purchases a commodity or service
Client: A person who is under the protection of another
Even if you call your buyers customers it’s important to think of them as clients.
The strategy of preeminence simply means that you will not let your clients buy more or less than they need to get the results they seek. It’s a powerful yet simple strategy that can transform your business.
I’m always amazed at how many business people will say and do whatever it takes to make a one time sales rather than taking time to understand the client’s desired outcome.
And then having the courage and moral obligation to tell the client what they really need.
Sure, you may end up with a smaller initial sale, but you will have made a new friend. And they will buy again and again and send you referrals.
You must set the strategy of preeminence at the beginning of your relationship before someone buys from you. You can do this by becoming a trusted friend or advisor- so this needs to be a part of your presentation.
Create a presentation or system that automatically includes how you worry, care, and show concern for your clients even if they decide to buy elsewhere.
You must commit yourself to a level of study that most of your clients will not want to undertake. The strategy of preeminence will help you avoid concentrating on your wants and needs and puts them where they belong —-on your clients.
Imagine a father walking into a store to buy a bike for his son, what is he looking for? What does he need? Does he just want a piece of metal on two wheels? Of course not.
He’s looking for one of the most joyful experiences of a lifetime—teaching his son to ride a bike. He wants a memory that he can tell his grandkids. He wants to hear his son yell,” Look dad. No hands.”
So, do you sell this father the most expensive bike in the store? Maybe if that’s the best solution to his problem. But you definitely should tell the father that you’ve seen hundreds of dads come in to buy their child’s first bike and you know how wonderful this
occasion is. And possibly a less expensive model would be better because so many kids crash their bikes.
You might also want to mention that the dad should make sure he has collision insurance on his car. You make the sale and you also become a trusted advisor. The father realizes that you didn’t just sell him a bike but you protected him. He became a client.
In a couple of years his son will need a new bike or he may have other kids who want new bikes. Where do you think he will go to buy it?
If you focus on giving value and advice instead of manipulating, you win over many more prospects. One of the biggest mistakes I’ve seen in over 30 years of working with businesses is that they focus on the wrong thing.
They fall in love with their product, service, or company. However, falling in love with
your clients means taking responsibility for their well-being.
You have to put their best interests ahead of your own.
Here’s a few ways to establish the strategy of preeminence:
You are not just selling information, you are selling qualitative leadership.
You have to develop empathy for where your prospective clients are.
You have to adopt a different mentality to be preemptive.
Being preemptive means that you are the only viable solution to a problem, that you are the only one who understands.
You have to want to help people and connect the dots for them.
Make a commitment to start practicing this strategy in your business today and watch your results soar.
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In case you don’t have your own personal mission statement that clarifies your purpose here on the planet, I offer you a free tool I found on the Nightengal-Conant Website. Click Here
“People with goals succeed because they know
where they are going. It’s as simple as that.”
- Earl Nightingale
Success or failure as a human being is not a matter of luck, circumstances, fate, or any of the other tiresome old clichés. Those are only excuses. The power to achieve the life of your dreams is in your hands—and the first step toward activating it is identifying the specific goals that will make your dreams real. After all, it’s much easier to get what you want out of life when you know where you’re going.
A mission statement is only a paragraph long, but it has specific, measurable outcomes and a deadline for accomplishing that outcome. It’s truly the best way to start your journey to success. And our FREE tool makes it easy for you to put your mission statement together in a simple, step-by-step, five-minute process.
Jim Rohn said, “You cannot change your destination overnight, but you can change your direction overnight.” Creating a mission statement will help you change your direction. In just five minutes from now, you will have made the shift from an ordinary existence to an extraordinary existence.
News reports flooding the media today are warning of a spike in cardiac arrests on Super Bowl Sunday based on a study done in Germany. Here is the English version of the article on Der Spiegel website: http://www.spiegel.de/international/germany/0,1518,532397,00.html
I watched a lot of soccer during my time overseas. Sure it can be exciting but how many games end in Zero - Zero after hours of play?
From the Associate Press: http://ap.google.com/article/ALeqM5hi1ILD8350dVSzepnoFAffrVuRKQD8UGFG100
In case you don’t know it, Dr. Lori Mosca, director of preventive cardiology at New York-Presbyterian Hospital says:
_ Take medications as prescribed.
_ Avoid tobacco smoke and fatty meals.
_ Get plenty of sleep the night before.
_ Don’t over-exert yourself physically.
_ If you drink alcohol, limit yourself to one drink for a woman and two for a man.
_ Try “not to get too angry with the refs.”
Another report offers that men may beat their wives if their team loses. So watch out for that.
If it’s anything like the last game of the season played between these two teams, it should be a great game. My instinct tells me that one team will win and one team will lose. How dull it would be if it ended 0 - 0.
Since I was a Paramus NJ resident for a few years, I will root for the Giants. I think Eli has had a tough time this season and he has fought back and overcome a lot to be in the Super Bowl at all. The easy money says Brady, but that’s the cool thing, we just have to wait and see how it plays out, refs willing.
My real desire is that it stays close until the last few seconds. Then we can say, what a great game. And that’s really what’s important: having an enjoyable time with friends and family.
Don’t forget Randy and Paula have a new song to sing after 13 years. If you don’t care about football maybe that will do it for you.
Most of you reading this I believe take Res-Q 1250 daily and that is your best course of prevention from heart attack.
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Blessings, Garey
Garey@OptimalHealthRSQ.com
Yesterday I attended the Health Products Expo in Baltimore and was amazed at the 1700 exhibitors and the 400 exhibitors in the New Products Pavilion. Paul Zane Pilsner was right in his assertion that the next wave of economic boom was going to be in the field of Wellness. Common everyday folks like you and me are going outside the box of traditional “pill for every ill” treatment, and being proactive in maintaining health through nutrition and exercise.
Due to technological advances, outsourcing and the world being so interconnected, inventors and marketers can leverage whatever they need to get to market quickly. Watching one of the presidential debates, it was stated that at the time of the creation of social security, life expentancy was a few months past retirement. We as a population are now living 15 years past retirement age.
The wellness revolution means that not only will those of us who pay attention to diet, exercise and nutrition will live even longer, we will be living a higher quality of life. Octarians are on the golf courses in record numbers and some of the doctors, scientists and inventors I met yesterday are helping to ensure that at age 100 we will be bicycling and rock climbing. I kid you not.
I had a chemistry lesson from a pharmacologist and inventor who wanted me to know in no uncertain terms that 1 gram of vitamin C a day (in any form - abscorbic acid in powder form costs pennies) along with sufficient quantities of Omega-3 oils, will indeed reverse plaque build up in the arteries.
There was a study in Italy among 1st heart attack survivors. One group was given a statin drug that starts with a Z as a treatment to prevent a second heart attack and the other group was given 1 gram of Vitamin C a day. Guess which group had a MUCH lower incidence of 2nd heart attacks? You guessed it. Vitamin C won hands down.
Drinking 5 cups of H2O (water, in laymen’s terms) reduces your risk of heart disease by 50%, so says a study of 7th day Adventist women over those who drank less water. Soda and coffee don’t count. If I can convince you to make one change over the next 90 days, drink more water.
Short List of Heart Health To Do’s:
1. Drink more water
2. Take more Omega-3s
3. Add more Vitamin C to your diet daily in fruit or supplement form.
You may ask, “how much vitamin C?” As much as you can while maintaining a regular soft bowel movement. Oh, did I mention that water and Vitamin C will cure constipation?
At some clinics, cancer patients are receiving 125 grams of Vitamin C through an IV (that’s 125,000 milligrams a day). Cancer cells see the vitamin C and see a glucose molecule and gobble it up. But the Vitamin C is a smart bomb and oxygenates the cancer cells and cancer cannot reproduce in the presence of oxygen.
These studies are out there but not in the mainstream. We are still in the evolution of the wellness revolution and this information has to be sought out, we are still looking under rocks and in caves to find the wise ones. But they are there. Be proactive, ask a lot of questions. Let me borrow a line from my pharmaceutical brothers, “Ask your doctor about Vitamin C.”
See my special offers at Offers on the web.
Be well, be encouraged, be happy, smile a lot, and keep breathing (mindfully)
Garey Simmons
PS I always intend to write short emails as your time is so valuable but once I start I forget about the off switch. Somebody, please remind me to share in the next email what I learned about HDL and LDL cholesterol, man oh man. If LDL cholesterol had a good lawyer big Pharma would be paying on a class action lawsuit. Ok, next time.
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